Business Consulting & Strategic Support for Founders Who Want to Grow Faster, Free Up Time, and Build Stronger Systems

YOU'VE GOT A LONG LIST OF IDEAS FOR YOUR BUSINESS.

A notebook full of projects you want to build, things you want to improve, and a vision for what your business could be if you had the capacity to get them done.

But there’s only so much time in the day, and you can’t do all of it at once.

You’ve thought about getting help, but hiring a full-time employee doesn’t make sense, and bringing in people to do one-off tasks hasn’t solved the problem.

What you need is someone who has the skill and experience to look at your business, understand how the pieces need to work together to drive growth, and help you execute the work that will have the biggest impact.

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As an entrepreneur with my own business, I know what a difference it makes when someone else is working in the business with you...

There’s a level of clarity, productivity, and effectiveness that opens up when you’re not the only one carrying the ideas, the decisions, and the execution.

When you have another person to sync with and follow through on ideas together with, things move forward more smoothly and with more strategy.

Running a business alone can feel isolating. You carry the vision, the decisions, and the follow-through. I care deeply about the success of the businesses I work with.

I’m not standing outside the work observing it. I’m inside it with you, thinking about what will help the business grow, what will help it convert, and what will make your efforts more effective.

What This Work Actually Looks Like

CONVERSATIONS THAT DRIVE YOUR BUSINESS FORWARD

Some of my work happens in conversation.

We talk through ideas, decisions, and direction. Sometimes a client already has a plan and wants another perspective. Other times we’re working through options together. Having another person in the room who understands business, marketing, and sales well enough to think through those decisions with you and offer new ideas brings a different level of clarity.

Clients don’t only have access to my work. They have access to my experience.

TURNING IDEAS INTO SALES ASSETS

The other side of my work is execution.

A large portion of what I do lives in marketing and asset creation. I help build the materials and infrastructure that allow a business to attract leads, communicate clearly, and convert those leads into clients.

I approach this work holistically. I’m not just a copywriter, a website designer, or a social media manager working on one piece at a time. I’m a business owner and a salesperson, and I look at how every part of your business is working together to drive sales.

That means we’re not just creating isolated assets. We’re building a system where your marketing, messaging, and offers are all working together to move people through a clear path from discovery to becoming a client.

This can include:

Writing website copy
Designing pages (depending on the platform)
Shaping messaging
Creating marketing assets
Developing opt-ins
Writing email and social media content
Helping refine how your business communicates its value

When these pieces are disconnected, they waste time and energy without producing real results. When they work together, they become a system that consistently supports sales.

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"Anyone can create content or build pieces of your business. But if they don’t understand sales or how those pieces connect, the work won’t convert.

I look at how everything fits together so your time, energy, and resources are actually driving sales and moving the business forward."

Finding the Right Tools Without the Confusion and Trial & Error

Another part of my role is helping identify the right tools and solutions for the business. When a client needs a platform, service, or product to support growth, I help research the options, identify what makes the most sense for their situation, and then help set those tools up and get them running.

That research and implementation work saves founders an enormous amount of time and prevents a lot of trial and error.

ANTICIPATING YOUR BUSINESS NEEDS

Over time I become deeply familiar with how the business operates. That makes it possible for me to anticipate needs, identify gaps, and help clients think ahead about where the business should go next.

I often help clients step back regularly and evaluate the business as a whole. I’m constantly watching and working to identify where growth opportunities exist or where something may be missing in the business that could improve efficiency, sales, or momentum, and I bring those observations into planning conversations.

Some founders already have strong systems for this kind of planning. Others appreciate having someone help lead those conversations and guide the process. I’m comfortable stepping into either role depending on what the business needs.

About Jenny:

My Background

I’ve run my own business since 2019, and I’ve spent years studying and working inside the online business and marketing world. I have an MBA with an emphasis in marketing, and I’ve invested tens of thousands of dollars in business coaching, masterminds, and training in areas like copywriting, sales, and online marketing. I’ve also tested this work inside my own business over the years, learning through real execution what works and what doesn’t, and coached many clients to do the same in their businesses.

When someone hires me, they’re not only hiring someone to execute tasks. They’re gaining the perspective of someone who has spent years studying business growth, marketing, and buyer behavior, and who actively works inside entrepreneurship every day. I love business and I’m passionate about seeing business owners succeed!

THE AREAS I TYPICALLY SUPPORT

Strategy & Direction

Talking through ideas, offers, and growth decisions while helping founders clarify priorities and map the next phase of the business. I often help identify gaps, generate ideas, and guide conversations around what would most improve the business. Sometimes I’m a sounding board. Other times I help actively lead the conversation and guide the direction.

Marketing & Growth

This is where much of my work lives. I help create and execute the marketing assets that allow a business to reach people and convert leads into sales. This can include websites and sales pages depending on the platform, opt-ins, email sequences, social media content, and other materials that support visibility, lead generation, and client conversion.

Messaging & Copy

Helping capture the founder’s unique voice and translate it into clear, effective copy. My goal is always for the audience to feel like they are hearing directly from the founder, even when I’m helping write or shape the messaging. This includes website copy, offer descriptions, emails, and other marketing materials.

Sales Support & Offer Development

Helping founders think through how they present and sell their work. This can include refining messaging, structuring offers, brainstorming new programs, or identifying gaps in an offer suite where additional products or services could strengthen the business.

Research & Solutions

Helping identify the right tools, platforms, and services to support the business. I research options, recommend solutions, and help implement them so the systems actually work and support growth instead of creating more complexity.

Tailored Support

I also support clients in other areas when it’s needed to help carry out their vision and move the business forward.

Things I’ve done for clients in the past include:

Compiling and structuring a published book from raw content
Interviewing and evaluating candidates and helping lead a hiring process
Initiating and leading quarterly planning and business strategy
Creating and organizing large bodies of content into reusable formats
Sourcing and setting up video and audio systems for content, courses, and workshops, and teaching clients how to use them

I’m especially strong at taking ideas that feel scattered or overwhelming, coming up with a clear plan, pulling together the right pieces, and executing it in a way that feels simple and doable, not overly complex or unrealistic.

If you’re unsure whether something you need falls into this, you’re welcome to reach out and ask.

When someone else is inside your business helping you think through decisions and carrying part of the execution, you get time and mental space back.

That time can go toward coaching clients, building relationships, teaching, creating new offers, or doing the work that actually generates revenue.

You’re no longer holding every question, idea, and task alone. You have another capable person working alongside you who understands the business and cares about its success.

That kind of support changes how fast things move. It allows the business to grow more efficiently, convert more leads into clients, and ultimately generate more revenue while giving you more capacity and freedom in your schedule.

I run my own business and coach clients, so I work with a small number of businesses at a time.

I work in ongoing retainers that reserve a portion of my weekly capacity. This allows me to stay closely involved in the business and support work across strategy, marketing, and execution without constantly renegotiating scope.

Each retainer reserves a defined portion of my availability so projects can move forward consistently and both of us can plan work realistically. Clients know the level of capacity they’re reserving, which helps us pace projects and protect momentum.

This structure works best for businesses that have an ongoing need for support and want someone embedded in the work with them.

HOW I WORK

Investment & Retainer Options

I work with a small number of clients at a time, so I can stay closely involved in each business.

Retainers are structured based on weekly capacity:

4 hours per week — $800/month
8 hours per week — $1,600/month

This time is reserved for your business each week and can be used across strategy, marketing, and execution depending on your needs.

We typically meet regularly to stay aligned, talk through priorities, and make decisions together. The frequency depends on how involved you want to be in the process. Some clients prefer more collaboration and feedback, while others are comfortable giving direction and allowing me to run with execution.

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This Is For You If...

This work tends to fit founders who want another capable person inside the business with them.

1.

Most clients already have a business in motion and want help growing it. They want someone who can think through ideas with them, help build the marketing assets that support growth, and carry part of the execution.

2.

Occasionally I also work with founders who are starting a new business and want to build real momentum from the beginning. Those clients are usually ready to invest in building the right foundations early so the business can grow more quickly.

3.

In both cases, this works best when the founder sees this as a true partnership. Some clients prefer to collaborate closely, while others are happy to hand things off and trust me to take the lead. Both work well.

4.

What matters is that you value strategic input and want the work to move your business forward, not just get tasks completed. I’ve worked on a wide range of projects with business owners, and I’m always open to hearing what someone is trying to build.

If you’re wondering whether I might be able to help with something specific that isn’t listed here, schedule a consultation and let's talk.

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Frequently Asked Questions

What’s the difference between this and hiring a virtual assistant?

What does communication look like?

Do you take on one-time projects?

What types of businesses do you typically work with?

Do you build websites on all platforms?

How do I know if this is a good fit?

Testimonial's:

 ”

Working with Jenny has been one of the clearest examples I know of what collaboration should feel like. She's not just a virtual assistant; she's a genuine partner. She helped me launch my first somatic offerings, built my website from the ground up, and designed integrated sales and marketing assets that function as a cohesive system. Her background in both marketing and life coaching means she brings the full picture. She can help you get clear on what you're building and help you build it. She executes on direction beautifully and knows when to circle back versus when to handle things independently. She's skilled, genuine, and honestly just a joy to work with. The kind of person you don't just appreciate, you hold onto. She is the best partner I've ever had in a professional relationship, and once you work with her, you'll understand exactly why.

-Melissa Baldwin, Founder of Returning 2 Center

BOOK YOUR FREE CONSULTATION

We'll look at your business together and talk about where you’re looking for support.

We’ll also look at where your sales funnels or supporting assets could be built out, and where you may be missing ways to generate more leads and clients.

I’ll share my insights and make recommendations for where I could support you and help move things forward in the most effective way. You'll leave with a clear plan and a clear picture of what it would look like to work together if you decide to move forward.

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